Overview
Brand Marketing Manager Jobs in Columbus, Ohio Metropolitan Area at Columbus Brewing Company
Title: Brand Marketing Manager
Company: Columbus Brewing Company
Location: Columbus, Ohio Metropolitan Area
THE ROLE
The Brand Marketing Manager serves as the driving force behind our brand’s presence and creative identity. This role merges digital strategy, performance marketing, partnerships, and hands-on creative production — spanning both our CPG and Restaurant segments. You will shape the brand story from concept to conversion across every channel and touchpoint.
ESSENTIAL FUNCTIONS
Digital Execution
• Execute campaigns through email, SMS, SEO, GEO, SEM, social, and paid media to drive sales and guest count
• Manage social campaigns across Meta (Facebook/Instagram), TikTok, YouTube, and other relevant channels
• Monitor conversion rates and optimize digital touchpoints to increase online traffic and sales
• Manage organic and paid content to grow followers, increase engagement, and drive traffic
• Use Google Analytics, Meta Ads Manager, and other tools to track and report performance across all channels
• Manage customer lifecycle marketing through email and SMS platforms, including segmentation, automation, and optimization
Campaign Development & Execution
• Create visual identity for seasonal and brand campaigns that build awareness and drive sales
• Lead social media strategy and content calendar across Instagram, TikTok, and Facebook
Brand Stewardship & Partnership
• Develop and maintain consistent brand messaging across both the Restaurant and CPG segments
• Lead product branding including can design, packaging, and menu design
• Ensure visual and tonal continuity across all customer touchpoints
• Collaborate with influencers and brand ambassadors to amplify brand presence
• Develop and cultivate brand partnerships that align with CBC’s vision, values, and sales goals
Trade Materials
• Develop point-of-sale materials, restaurant marketing collateral, and merchandise branding
• Ensure trade materials including tap handles and POS are in-stock and maintain inventory
• Create consistent brand messaging and point-of-sale that drives shelf presence
• Execute TTB submittals through the online portal to gain federal approval of packaging prior to launch
Vendor Management
• Manage and allocate external creative resources (agencies, freelancers, photographers) on key projects
• Direct content creation across video, photography, and copy
• Direct creative resources to develop brand packaging and creative campaigns
ESSENTIAL SKILLS, QUALIFICATIONS, AND REQUIREMENTS
• 3+ years of experience in brand marketing, digital marketing, or a related field
• Proven ability to manage multi-channel campaigns across digital and physical touchpoints
• Proficiency with Meta Ads Manager, Google Analytics, and email/SMS marketing platforms
• Strong creative eye with experience overseeing design, photography, and video production
• Excellent project management skills with ability to prioritize in a fast-paced environment
• Experience in the food, beverage, hospitality, or CPG industry is a plus
• Strong written and verbal communication skills
• Ability to work collaboratively across departments and manage external vendors
OUR VALUES
At Columbus Brewing Company, our culture is built around three core values:
• Hospitality Mindset – We create welcoming experiences for guests, teammates, and partners.
• Stay Curious – We embrace learning, innovation, and continuous improvement.
• High Level of “Give a Sh*t” – We care deeply about quality, accountability, teamwork, and doing things the right way.
WHAT IT’S LIKE TO WORK HERE
Working at Columbus Brewing Company means being part of a team that values collaboration, craftsmanship, hospitality, and community. We operate in a fast-paced environment where communication, accountability, and adaptability are critical to success.
Our teammates are encouraged to take initiative, contribute ideas, and continuously improve both personally and professionally. Whether in the brewery, Beer Hall, or support operations, we work together to create experiences people can’t get anywhere else.
WHAT TO BRING
We’re looking for teammates who:
• Lead with a hospitality-first mindset
• Thrive in fast-paced, evolving environments
• Are passionate about quality, teamwork, and guest experience
• Stay curious and open to learning and improvement
• Bring positive energy and strong attention to detail
BENEFITS
• Health, dental, and vision insurance, eligible after 30 days from your start date
• 401(k) retirement plan with up to 4% company match
• Flex Time Off (FTO): we offer unlimited PTO for salaried teammates. We trust you to manage your time and take what you need to recharge and do your best work.
• Paid company holidays
• Monthly CBC gift card stipend for merch, food, drinks, and retail beer, including your 30% teammate discount
• All the free beer your fridge can handle from our employee pallet