Overview
Creative Strategy Director Jobs in Englewood Cliffs, NJ at HSAD North America
Title: Creative Strategy Director
Company: HSAD North America
Location: Englewood Cliffs, NJ
Creative Strategy Director
Position Summary
HSAD USA is seeking a strategic content and storytelling leader to build and lead the Creative Strategy capability within the Content Experience Group
The Creative Strategy Director is responsible for defining how brands, products, services, and customer experiences are translated into compelling narratives, messaging systems, and content frameworks that help customers discover, understand, compare, and choose products across the customer journey.
This role extends beyond traditional campaign planning and creative development. The Creative Strategy Director will lead the creation of scalable customer-centric messaging systems that support discovery, consideration, decision-making, and conversion across D2C, retail, marketplace, media, CRM, and AI-driven discovery environments.
The ideal candidate combines brand strategy, customer insight, content strategy, and commerce storytelling expertise with the ability to build repeatable frameworks that can scale across channels and customer touchpoints
Mission
Design and scale customer-centric narrative systems that connect brand storytelling, customer needs, product value, and business objectives to drive discovery, engagement, and conversion.
Reports To
Head of Content Experience
Organization Scope
Lead the Creative Strategy Team and serve as the organization’s center of excellence for:
- Brand Narrative
- Messaging Architecture
- Content Strategy
- Customer Intent Mapping
- Product Story telling
- Category Story telling
- Discovery Content Strategy
- Conversion Content Planning
- AI-Ready Content Strategy
Key Responsibilities
1. Narrative & Messaging Leadership
Develop and maintain integrated narrative and messaging frameworks across products, categories, and customer journeys.
Responsibilities include:
- Defining brand and product narratives
- Developing messaging architectures
- Establishing value proposition frameworks
- Creating customer-centric storytelling approaches
- Ensuring consistency across all customer touchpoints
Act as the steward of how customer needs, business priorities, and brand positioning are translated into content experiences.
2. Customer Insight & Intent Strategy
Lead the development of customer-focused content strategies rooted in audience understanding and decision-making behavior.
Responsibilities include:
- Customer intent mapping
- Customer question analysis
- Decision journey planning
- Objection identification and resolution frameworks
- Information need assessment
Translate customer insights into actionable content and messaging strategies.
3. Discovery & Conversion Content Strategy
Design content strategies that improve discoverability and conversion performance across digital and retail environments.
Responsibilities include:
- Discovery content frameworks
- Search-informed content strategies
- Product comparison frameworks
- Decision-support content systems
- Conversion content planning
Ensure content strategies support customer evaluation and purchasing decisions.
4. AI-Ready Content Strategy
Partner with the AX Transformation Office and Content Operations team to develop future-ready content frameworks.
Responsibilities include:
- AI-readable content structures
- Question-and-answer content frameworks
- Conversational content strategies
- Knowledge architecture development
- Content modularization strategy
Support the organization’s readiness for AI-driven discovery and answer-based customer experiences.
5. Cross-Channel Content Governance
Establish strategic consistency across all content ecosystems.
Provide strategic guidance for:
- D2C content experiences
- PDP contentRetail and marketplace content
- CRM content
- Campaign content
- Media content
- AI discovery content
Ensure consistent customer understanding regardless of channel.
6. Cross-Functional Collaboration
Partner closely with:
- Experience Design Team
- Content Production Team
- Content Operations Team
- Client Service Group
- Channel Operations Group
- Media Performance Team
Translate business objectives into content and messaging strategies that can be executed effectively across teams. Serve as the primary strategic advisor on content, messaging, and customer storytelling.
7. Team Leadership & Capability Development
Build and develop a high-performing Creative Strategy organization.
Responsibilities include:
- Talent development
- Coaching and mentoring
- Strategic plan ning processes
- Methodology development
- Capability building
Create repeatable frameworks, tools, and best practices that elevate strategic thinking across the organization.
Qualifications
Required Experience
- 10+ years of experience in brand strategy, content strategy, creative strategy, communications planning, or integrated marketing strategy
- Experience building messaging and narrative systems across multiple channels
- Strong understanding of customer journey and decision-making behavior
- Experience developing content strategies for digital, commerce, and customer experience environments
Preferred Experience
- Consumer electronics or technology categories
- D2C and retail commerce ecosystems
- Product marketing and category storytelling
- Customer experience strategy
- AI-era content strategy and knowledge architecture