Overview
Director of Social Jobs in Greater Chicago Area at New York Technology Partners
Title: Director of Social
Company: New York Technology Partners
Location: Greater Chicago Area
Director of Social Strategy & Content
Location: Chicago, IL (Fully Onsite)
Employment Type: Full-Time
About the Role
We're partnering with a fast-growing technology startup that's redefining how people engage with its products and brand. As the Director of Social Strategy & Content, you'll own the vision, strategy, and execution of the company's social presence, helping shape the brand's voice while driving awareness, engagement, and community growth.
This is a highly visible leadership role where you'll work cross-functionally with Brand, Product Marketing, Creative, Communications, and Executive Leadership to develop social-first campaigns, launch new initiatives, and create content that resonates across multiple audiences.
The ideal candidate is equal parts strategist, storyteller, and content creator—someone who understands internet culture, knows how to build engaged communities, and can translate business objectives into compelling social experiences.
Responsibilities
Own Social Strategy
- Develop and lead the company's organic social media strategy across platforms including LinkedIn, Instagram, TikTok, X, YouTube, and emerging channels.
- Build channel-specific content strategies aligned with overall brand and business objectives.
- Identify opportunities to grow brand awareness, engagement, and audience loyalty.
Lead Content Development
- Oversee the planning, creation, and publishing of high-quality social content including video, graphics, photography, motion, executive thought leadership, and written content.
- Develop editorial calendars that support product launches, company announcements, events, recruiting initiatives, and brand campaigns.
- Ensure all content reflects a consistent brand voice while adapting to platform best practices.
Drive Creative Campaigns
- Concept and execute social-first campaigns designed to increase engagement and brand visibility.
- Partner with Creative and Marketing teams to produce innovative content that performs across channels.
- Identify real-time opportunities to participate in relevant cultural conversations and industry trends.
Build Community
- Develop strategies that foster authentic relationships with customers, creators, employees, and industry influencers.
- Guide community engagement and social listening efforts to strengthen brand affinity.
- Monitor audience sentiment and recommend proactive communication strategies.
Measure Performance
- Define KPIs and establish reporting frameworks for social performance.
- Analyze engagement, audience growth, reach, and conversion metrics to optimize future content.
- Present insights and recommendations to executive leadership.
Partner Across the Business
- Work closely with Product Marketing, Demand Generation, PR, Customer Success, Recruiting, and Leadership to align messaging across all external communications.
- Support executive visibility through thought leadership content and personal brand development.
Lead and Mentor
- Build, mentor, and manage internal social and content teams as the organization grows.
- Partner with freelancers, agencies, photographers, videographers, and creators when needed.
- Establish creative standards, workflows, and best practices across the organization.
Qualifications
- 8+ years of experience in social media, content strategy, digital marketing, or brand marketing.
- 3+ years leading social strategy for a consumer or B2B technology company, startup, or high-growth brand.
- Proven experience developing social strategies that drive measurable business results.
- Strong understanding of platform algorithms, audience behavior, and emerging social trends.
- Experience creating and managing video-first content strategies.
- Excellent copywriting and storytelling skills.
- Experience collaborating with executive leadership and cross-functional stakeholders.
- Strong analytical mindset with experience using social analytics and reporting platforms.
- Ability to manage multiple initiatives in a fast-paced startup environment.
Preferred Qualifications
- Experience working at a venture-backed startup or rapidly scaling technology company.
- Background in SaaS, AI, fintech, developer tools, enterprise software, or emerging technologies.
- Experience supporting executive thought leadership and founder-led content strategies.
- Familiarity with influencer marketing and creator partnerships.
- Experience with tools such as Sprout Social, Hootsuite, Later, Dash Hudson, Notion, Asana, Figma, Adobe Creative Suite, Canva, Google Analytics, and social listening platforms.
What Success Looks Like
Within your first year, you'll have:
- Established a scalable social media strategy aligned with business objectives.
- Increased audience growth and engagement across key social platforms.
- Built a consistent, recognizable brand voice across all channels.
- Launched successful social campaigns supporting product launches and company milestones.
- Developed meaningful executive thought leadership programs.
- Created reporting frameworks that clearly demonstrate the impact of social media on brand awareness and business growth.
Why Join?
This is an opportunity to shape the voice of a rapidly growing technology company at a pivotal stage of its growth. You'll have significant ownership, direct access to leadership, and the ability to build a modern social and content function from the ground up while helping define how the company shows up in the market.
Work Environment
- Location: Chicago, IL
- Schedule: Fully onsite, Monday–Friday
- Collaborative, fast-paced startup environment with direct exposure to executive leadership.
- Occasional travel for company events, customer engagements, industry conferences, and content production.