Overview
Email and SMS Marketing Specialist Jobs in Huntington Park at People of Leisure
peopleofleisure.co
Job Summary
We are seeking a dynamic and detail-oriented Email and SMS Marketing Specialist to join our digital marketing team. In this role, you will develop, implement, and optimize multichannel marketing campaigns that leverage email and SMS platforms to engage audiences, nurture leads, and drive conversions. The ideal candidate will possess strong technical skills in marketing automation tools such as Pardot, Marketo, Eloqua, and Salesforce Marketing Cloud, along with a solid understanding of data analysis and attribution modeling. This position offers an exciting opportunity to contribute to innovative marketing strategies that enhance brand visibility and customer engagement across diverse channels.
Duties
- Design and execute targeted email and SMS marketing campaigns utilizing platforms like Klaviyo, Pardot, Marketo, Eloqua, and Salesforce Marketing Cloud to maximize reach and engagement.
- Develop personalized content tailored to segmented audiences to improve lead generation and customer retention.
- Monitor campaign performance using analytics tools such as Google Analytics and Salesforce reports; analyze data to optimize messaging, timing, and segmentation strategies.
- Implement marketing automation workflows that streamline lead nurturing processes and improve conversion rates.
- Collaborate with cross-functional teams to integrate multichannel marketing efforts across email, SMS, social media, and other digital channels.
- Maintain compliance with privacy regulations by managing opt-in/out preferences and ensuring data security.
- Conduct attribution modeling to evaluate the effectiveness of various marketing channels and refine attribution strategies.
- Utilize HTML, CSS, JavaScript, and other coding skills to customize email templates and landing pages for enhanced user experience.
- Support lead generation initiatives through targeted campaigns designed to attract high-quality prospects.
- Regularly update contact databases by importing new leads from SQL databases or CRM systems like Salesforce or HubSpot.
Qualifications
- Proven experience in digital marketing with a focus on email and SMS campaigns; familiarity with multichannel marketing strategies.
- Proficiency in marketing automation platforms such as Pardot, Marketo, Eloqua, Salesforce Marketing Cloud, HubSpot.
- Strong technical skills including HTML, CSS, JavaScript for email template customization.
- Experience working with SQL databases for data extraction and analysis.
- Knowledge of Google Analytics for tracking campaign performance metrics.
- Understanding of attribution modeling techniques to assess channel effectiveness.
- Excellent data analysis skills with the ability to interpret complex datasets for actionable insights.
- Familiarity with B2B marketing principles and lead generation tactics.
- Ability to manage multiple projects simultaneously while maintaining attention to detail.
- Strong communication skills to collaborate effectively across teams. If you are passionate about leveraging innovative digital marketing techniques to drive results in a fast-paced environment, we encourage you to apply today. Join us in shaping impactful marketing campaigns that elevate our brand presence globally.
Pay: $30.00 – $35.00 per hour
Work Location: In person
Title: Email and SMS Marketing Specialist
Company: People of Leisure
Location: Huntington Park
