Overview
Founding Marketing Lead Jobs in San Francisco Bay Area at BackOps AI
Title: Founding Marketing Lead
Company: BackOps AI
Location: San Francisco Bay Area
About BackOps
BackOps builds AI that runs supply chain and back-office operations for large enterprises. Our products, Relay and the AI Process Center, detect and resolve the exceptions that keep ops leaders up at night: carrier claims, chargebacks, short ships, temperature breaches, AR recovery, and the long tail of exceptions no software has touched in twenty years.
We work with some of the largest logistics, distribution, retail, and financial services companies in the world. We recently closed a $34M Series A led by Theory Ventures, with participation from Construct Capital, Gradient, and 10VC.
The role
You will be the first marketing hire at BackOps. You will own how the market hears about us, how buyers understand what we do, and how pipeline comes to us instead of the other way around.
This is a zero to one role. The category we sell into (AI-native operations software) is new, the buyers are traditional, and the economic argument is straightforward once people see it. Your job is to shorten the distance between those three facts.
You will work directly with the CEO, the sales team, and our customers. You will write a lot, ship a lot, and own the number.
What you'll own
- Positioning and narrative. Rewrite what isn't landing. Kill what isn't working. Build the story the company runs on and make sure it shows up consistently in every channel.
- Demand generation, end to end. Inbound, outbound support, events, paid, content, partnerships. Agree on pipeline targets with sales and hit them.
- Content. Case studies, customer stories, thought leadership, white papers, and the category-defining pieces enterprise buyers actually read and send to their boss.
- Website, launches, and every external touchpoint. Treat product launches like they matter, because they do.
- Field marketing for enterprise. Customer dinners, industry events, executive roundtables, analyst briefings. Ops leaders buy from people they trust in rooms you help put together.
- Sales enablement. One-pagers, decks, battlecards, ROI models, discovery guides. If it closes deals, it's marketing's problem too.
- Measurement. Set up the stack so we know what's working. No vanity metrics.
- The team. Hire it as we grow.
About you
- 5 to 7 years in B2B enterprise marketing.
- You can set up and execute integrated campaigns across product, site, social, and customer marketing. You have built the system, not just operated inside one someone else built.
- Strong writer who can produce vertical-specific material for our customers: case studies, one-pagers, landing pages, and industry narratives that read like they were written by someone inside the category, not by an agency.
- You like working with founders and sales leaders. You don't need a big team to do great work. You will have one eventually.
- You have a point of view about enterprise marketing and can defend it. You also change your mind when the data says so.
Benefits
- FTO
- Health, vision, dental
- 401k
- Lunch and Dinner provided
- Technology stipend