Overview
Head of Retail – Womens Wellness Brand Jobs in Winston-Salem, USA at Orbit Talent Solutions
Head of Retail – Primal Queen
Company: Primal Queen — Fast-Growing Women’s Wellness Brand
Location: Remote (US-Based Preferred)
Salary:
About Primal Queen
Primal Queen is a fast-growing, women-led wellness brand empowering women to reclaim their health and hormones through ancestral wisdom, science-backed formulas, and bold storytelling. Now, we’re ready to take the next leap—
launching into retail.
We’re looking for a Head of Retail with proven experience launching CPG products into major retailers. This role is ideal for a strategic operator who knows how to build retail relationships from the ground up and scale omnichannel presence with precision, grit, and style.
What You’ll Do
- Lead Retail Expansion Strategy
- Develop and execute the retail launch roadmap, from target account identification to full rollout.
- Own outreach, negotiations, and sell-in to major retail chains, independent boutiques, and wellness retailers.
- Retail Account Management
- Build, nurture, and grow long-term relationships with key retail buyers and stakeholders.
- Maintain ongoing communication and collaboration to drive sell-through and visibility.
- In-Store Execution & Merchandising
- Oversee in-store marketing initiatives including end caps, promotional banners, and POS activations.
- Collaborate with design and marketing teams to bring brand storytelling to life in physical spaces.
- Category & Competitive Analysis
- Conduct deep research into retail launch trends, competitor positioning, pricing, and white space opportunities.
- Identify expansion opportunities across channels (natural grocery, health & wellness, beauty, etc.).
- Marketing & Growth Strategy
- Partner with the marketing team on campaigns that support retail velocity, in-store events, and sampling strategies.
- Drive creative promotions that bridge online and offline brand presence.
- Cross-Functional Collaboration
- Work closely with Operations, Creative, and Marketing to align inventory planning, packaging, and messaging for retail.
What We’re Looking For
- 5–10+ years experience in CPG, with a successful track record launching and scaling wellness or supplement brands into retail
- Deep existing relationships with key retail chains (e.g., Target, Whole Foods, Erewhon, Sprouts, etc.)
- Proven ability to negotiate, close, and expand retail accounts
- Experience with in-store marketing, merchandising, and shopper insights
- Ideal:
Experience in wellness, supplements, or beauty industries
Why Primal Queen?
We’re building more than a brand — we’re creating a movement rooted in ancestral health, bold truth-telling, and women’s empowerment. This is an opportunity to help define the next phase of our growth — and to lead that charge on the retail front.
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Title: Head of Retail – Womens Wellness Brand
Company: Orbit Talent Solutions
Location: Winston-Salem, USA
Category: