Overview

Paid Media Manager Jobs in United States at good peeps

Title: Paid Media Manager

Company: good peeps

Location: United States

good peeps is an energetic, fast-paced agency that builds and scales brands online and on-shelf at retail. We strip away the traditional, stuffy way of doing things and replace it with a sharper, AI-native, results-obsessed approach. We work with some of the most exciting CPG brands in the country — and at the end of the day, we're selling groceries online, so we don't take ourselves too seriously.

Our team is made up of best-in-class marketers who genuinely like working together, ship fast, and have fun doing it. If you value curiosity, ownership, and a good sense of humor over corporate theater, you'll fit right in.

THE ROLE

We're looking for a Paid Media Manager who pairs serious paid media chops with a tech-forward, AI-native way of working. This isn't a traditional media-buyer seat. You'll lean on AI, automation, and smart workflows to run campaigns more efficiently, surface insights faster, and consistently outrun expectations.

You'll own campaign performance end to end across DTC and retail media, work shoulder-to-shoulder with our data and marketing teams, and be a confident, client-facing voice — presenting results, telling the data story, and building real relationships. Primarily CST timezone.

WHAT YOU'LL DO

Run the campaigns and beat the KPIs

  • Launch, manage, and optimize across the retail media networks — DoorDash, Criteo, Instacart, Roundel (Target), Walmart Connect, H-E-B, Kroger Precision Marketing, Sam's Club MAP, and Amazon Whole Foods Search. New networks pop up constantly; you'll pick them up fast.
  • Own the day-to-day: bids, budgets, keywords, placements, creative rotation — the unglamorous stuff that actually moves ROAS.
  • Watch spend like it's your own money. Keep pacing tight against ROAS, ACOS, TACoS, CTR, CPC, and NTB — and hit or beat target.
  • Run real A/B tests on creative, audiences, bidding, and formats. Have an opinion on what'll win, then go prove it.

Put AI to work for real, not for show

  • Use AI (Claude, ChatGPT, custom GPTs, whatever's new this month) to run your day and your campaigns faster than should be possible.
  • Build AI-assisted workflows for reporting, keyword research, bid analysis, competitive digging, and performance recaps.
  • Wire up and use automations that kill manual busywork in setup, QA, pacing alerts, and reporting.
  • Bring ideas to the table, we're building the AI-native agency in real time and want your fingerprints on it.
  • Share what works so the whole team gets sharper.

Tell the story with data

  • Partner with our data crew to turn raw numbers into dashboards and a story clients actually get.
  • Be comfortable in the tools, Netlify, Google Slides, Looker, Google Sheets pulling and shaping data yourself.
  • Connect campaign performance to what clients care about: sales, growth, the business behind the brand.
  • Spot the weird thing in the data, ask the obvious question everyone skipped, and turn it into a move.

Keep marketing in lockstep

  • Line up media plans with brand strategy, content drops, promos, and big seasonal moments.
  • Make sure campaigns go live on time, with the right creative, against the right SKUs.
  • Quarterback seasonal pushes — back-to-school, summer, holidays — and prioritize the products that matter most.

Own the client relationship

  • Be the person clients trust on performance: check-ins, recaps, big strategy reviews.
  • Turn complicated performance data into something clear enough to act on.
  • Bring the insight before they ask. That's what makes us a partner, not a vendor.
  • Build real relationships: be responsive, own your misses, and actually care about their brand.

Stay ahead

  • Keep up with platform updates, new ad formats, betas, and AI integrations before they go mainstream.
  • Help write the SOPs and playbooks that make the next person faster.
  • Help onboard new networks as retail media keeps reinventing itself.

WHAT YOU BRING

You don't need to check every box, but most of these should feel like you:

  • 3–5 years in paid media, performance marketing, or retail media — hands on keyboard, not just managing decks and people.
  • Real reps on Meta, Google Ads, and/or TikTok. Cross-channel range is a strong plus if retail media isn't there yet.
  • You already use AI every day at work, not "I've tried ChatGPT," but genuinely part of how you operate.
  • You're good in front of clients. Calls don't rattle you; a curveball question doesn't lose you the room.
  • At home in dashboards and BI tools, and can partner with data to make the numbers make sense.
  • You juggle multiple accounts and shifting timelines without letting things slip.
  • You know your KPIs cold: ROAS, ACOS, TACoS, CPC, CTR, NTB, spend pacing, incrementality.
  • You turn data into a recommendation, not just a chart.
  • Organized and self-directed — no one hovering required.
  • Low ego, high output, genuinely good to work with.
  • Self-starting with an ownership mentality.
  • Is a Target run your idea of a good time? If you geek out on what's happening aisle to aisle in the grocery world, you're our kind of people.

NICE-TO-HAVES

Extra credit, not dealbreakers:

  • Hands-on experience on at least three of: DoorDash, Criteo, Instacart, Roundel (Target), Walmart Connect, H-E-B, Kroger Precision Marketing, Amazon Whole Foods Search, Sam's Club MAP.
  • You've built automations (AI or process hacks) that saved your team real hours.
  • Agency time with CPG, food & beverage, or e-commerce brands.
  • You've lived in Pacvue, Skai, CommerceIQ, or Perpetua.
  • You've built dashboards in Google Slides, Looker, Tableau, or Power BI.
  • You get the broader e-comm picture, SEO, content, digital shelf analytics.
  • You've touched Uber Eats Ads, Gopuff, or other delivery-based retail media.

HOW WE WORK

  • Fully remote, based out of SoCal.
  • We run on CST for real overlap with team and clients
  • Some after-hours flex for big launches and client moments. Not every night — and we mean that.

WHY YOU'LL LIKE IT HERE

  • Early to retail-media-meets-AI — building it while most agencies are still Googling what it is.
  • Real client exposure and runway to grow your strategy, communication, and relationship chops.
  • Hands-on work across the biggest, fastest-growing retail media platforms out there.
  • Freedom to experiment with AI, build automations, and shape how the agency runs.
  • A no-ego, fast-moving team that ships, learns, and laughs together.
  • A real path to senior and team-lead roles as we grow.

And look… we sell groceries online. Bring your A-game and your sense of humor. Not everything has to be life or death.

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