Overview
Paid Search & Media Manager Jobs in Remote at Motava
About the Position
We are looking for a media buyer / paid search specialist.
3 + years experience
The position is available on a contractor basis (with no specific end date) – depending on fit, preferences, and experience.
About us
Motava is a digital marketing agency with a wide variety of clients, including home services, biosciences, high-tech industries and more.
We provide our clients with custom-built campaigns that involve: SEO, SEM/PPC management, content strategy & creation, social media management and web design/development.
We have flexible work hours. You may work remotely at your leisure.
Summary
You’ll be responsible for planning, building and managing paid search and other paid media campaigns for our clients. You will work closely with other team members and your efforts will be tied in with design, development and SEO.
Below is a list of responsibilities we need (primary) and responsibilities that would be helpful (secondary). You’ll be working on multiple projects at any given time so time management and being self-driven is a must.
The ideal candidate for this position is a quantitative problem solver that makes sense out of chaos and provides insight with the rest of the team.
You will be tested on most of this during the interview process.
Primary Responsibilities
- Create digital and paid strategy with other team members
- Assist with or create audits of existing SEM / ABM / PPC / Paid Social accounts
- Create roadmaps of strategic initiatives & optimization efforts
- Perform keyword research
- Perform competitive analyses
- Assist with or create PPC campaigns on Google Ads
- Assist with or create PPC campaigns on other networks (Bing, social & so on)
- Experience with ABM marketing solutions
- Calculate & track acquisition goals vs. costs
- Generate & analyze analytics / reporting data
- Set & hit client targets and KPIs
- Quantify & prioritize initiatives & opportunities with client needs in mind
- Budget & target pacing
- Implement initiatives with ad copy, landing page experience, targeting, audience segmentation, placements, networks, & 3rd party tools
- Present search strategy to team members
- More stuff that you will probably know how to do if you’re familiar with all or most of the above
- Critical comprehension and attention to detail — the first sentence of your application should tell us something fun about yourself — a hobby or interesting fact. Important for bonus points. And that’s why it’s buried in this list.
Desired Skills & Experience
- Required: Minimum 3 years of experience in SEM/PPC
- 5 years or more of experience in SEM/PPC Desired
- Intermediate to expert level proficiency with Google Ads, including certification
- In-depth experience with other channel ad managers: Bing, DV360, LinkedIn Ad Manager, Facebook/YouTube Ad Manager, Twitter Ads, etc.
- Intermediate to expert level proficiency with Google Analytics
- Strong Microsoft Excel skills
- Experience with ABM (e.g. Demandbase, Terminus, Triblio)
- Experience with lead intelligence tools (e.g. ZoomInfo, Bombora)
- Experience with CRMs (e.g. Salesforce) and marketing automation tools (e.g. Pardot, HubSpot)
- Experience with working with large data sets
- Results oriented approach
- Strong written & verbal communication skills
- English fluency required
- Ability to work independently and in a collaborative environment
- Bachelor’s degree
Job Type: Full-time
Pay: $20.00 – $45.00 per hour
Application Question(s):
- Where are you located?
Work Location: Remote
Title: Paid Search & Media Manager
Company: Motava
Location: Remote
