Overview
Public Relations Specialist / Public Relations Assistant Jobs in New York, United States at I3 INFOTEK INC
Title: Public Relations Specialist / Public Relations Assistant
Company: I3 INFOTEK INC
Location: New York, United States
Job Description (JD) – Public Relations Specialist / Public Relations Assistant
Job Title: Public Relations Specialist (Public Relations Assistant)
Location: New York, NY (Hybrid – 2–3 days onsite per week)
Duration: August 12, 2026 – December 31, 2026
Employment Type: Temporary, Full-Time (40 hours/week)
Experience Required: 1–2 years
Position Summary
The Public Relations Specialist will support the day-to-day activities of the U.S. Public Relations team for Sunglass Hut and other eyewear, retail, and digital brands. This role provides administrative and operational PR support, assists with influencer campaigns, media relations, PR events, product seeding, reporting, and presentation development while working closely with the Senior Public Relations Manager and external PR agencies.
Key Responsibilities
- Support the Senior Public Relations Manager with daily PR initiatives and strategic campaigns.
- Assist in developing PR plans, media strategies, and influencer marketing initiatives.
- Coordinate with external PR agencies to fulfill editorial and media requests.
- Create PR materials including:
- Talking points
- Press quotes
- Media alerts
- Trend pitches
- Presentations
- PR reports and campaign recaps
- Maintain and update media contact databases and distribution lists.
- Research influencers and support organic and paid influencer programs.
- Coordinate product gifting, sample requests, and product seeding activities.
- Assist with paid editorial partnerships and media collaborations.
- Support PR events by:
- Managing RSVP lists
- Inviting media and influencers
- Organizing displays and product logistics
- Coordinate product shipments, messenger services, and operational logistics.
- Submit invoices and assist with budget tracking and administrative tasks.
- Track PR campaign performance and prepare analytical reports.
- Communicate with retail stores regarding PR initiatives and campaign assets.
- Manage requests for high-resolution images, campaign materials, and product credits.
- Support multiple projects while meeting tight deadlines.
Required Qualifications
- 1–2 years of experience in:
- Public Relations
- Communications
- Marketing
- Corporate Communications
- Media Relations
- Influencer Marketing
- Bachelor's degree in Communications, Public Relations, Marketing, Advertising, Journalism, or a related field (preferred).
- Strong written and verbal communication skills.
- Excellent organizational and project management abilities.
- Experience creating presentations and reports.
- Ability to multitask in a fast-paced environment.
- Strong attention to detail and follow-up skills.
- Ability to work independently with minimal supervision.
- Proficiency with Microsoft Office (PowerPoint, Excel, Word, Outlook).
- Experience working with media contacts or PR agencies is preferred.
Preferred Skills
- Public Relations campaign coordination
- Influencer outreach and research
- Media relations
- Event coordination
- Presentation development
- Budget and invoice management
- Product shipment coordination
- Editorial partnerships
- Administrative support
- Retail or consumer brand marketing experience
- Time management
- Cross-functional collaboration
Industry Experience Preferred
- Fashion
- Retail
- Luxury Goods
- Consumer Products
- Eyewear
- Lifestyle Brands
Work Environment:
- Hybrid schedule (2–3 days onsite in New York City).
- Occasional travel may be required for brand events.