Overview
Senior Manager, Paid Influencer Strategy Jobs in United States at Jobgether
Title: Senior Manager, Paid Influencer Strategy
Company: Jobgether
Location: United States
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Paid Influencer Strategy based in the United States.
This role is a high-impact leadership opportunity responsible for defining and scaling a performance-driven paid influencer strategy that directly contributes to customer acquisition and revenue growth. You will own the vision, roadmap, and execution of creator partnerships across multiple social platforms, building a scalable system that connects influencer marketing to measurable business outcomes. The position sits at the intersection of brand, growth, and performance marketing, requiring a strong balance of strategic thinking and hands-on execution. You will lead the optimization of creator investments, testing frameworks, and partnership models to improve efficiency and unlock incremental growth. This is a highly analytical and commercially focused role where decisions are driven by data, attribution insights, and ROI performance. You will also collaborate cross-functionally with marketing, creative, and product teams to support key launches and broader business priorities.
Accountabilities
- Own the paid influencer strategy, roadmap, and performance against customer acquisition and revenue growth goals.
- Develop structured testing frameworks across creators, platforms, content formats, and audience segments to drive scalable growth.
- Manage channel forecasting, budget allocation, and investment decisions to optimize CAC, ROAS, and overall efficiency.
- Build, scale, and maintain a diversified portfolio of creator partnerships across Instagram, YouTube, and emerging platforms.
- Lead negotiations with creators and partners, including contracts, usage rights, and long-term collaboration agreements.
- Deliver clear, executive-level reporting and insights on performance, incrementality, and channel contribution.
- Partner cross-functionally with Brand, Growth, Creative, and Product teams to align influencer initiatives with company priorities.
- Continuously identify new opportunities and trends in the creator economy to inform strategic investments and innovation.
Requirements
This role requires an experienced influencer marketing leader with a strong background in performance-driven creator programs and measurable revenue impact. The ideal candidate combines strategic vision with analytical depth and the ability to manage large-scale influencer investments in fast-paced, growth-oriented environments.
- 5+ years of experience in influencer marketing, creator partnerships, or performance-driven social media roles.
- Proven track record of owning and scaling paid influencer programs with direct impact on acquisition and revenue.
- Strong expertise in performance marketing concepts including attribution, incrementality, CAC, and ROAS.
- Experience managing significant influencer budgets and making data-driven investment decisions.
- Deep understanding of the creator economy, platform dynamics, and emerging social media trends.
- Strong analytical and problem-solving skills with the ability to connect channel performance to broader business outcomes.
- Experience with analytics and reporting tools (Omni or similar platforms preferred).
- Excellent negotiation, communication, and relationship-building skills with creators and partners.
- Ability to thrive in a fast-paced, entrepreneurial, and high-growth environment.
Benefits
- Competitive base salary range: $105,000 – $115,000
- Equity participation in a high-growth consumer brand
- Comprehensive medical, dental, and vision insurance with employer contributions
- 401(k) with company match
- Up to 12 weeks of paid parental leave (depending on tenure)
- Fully remote work with flexible scheduling
- Monthly stipends for coworking spaces, wellness, and workspace upgrades
- Annual professional development reimbursement
- Unlimited PTO, paid holidays, and quarterly wellness days
- Employee discounts and product perks, including complimentary home products
- Access to virtual events, offsites, and team engagement programs
How Jobgether Works
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.